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I tell stories
to build communities
About Me

Hi, I'm Debbie. I am a widely travelled journalist and digital content strategist with more than 15 years of experience producing award-winning multimedia content for some of the top global names in print and digital media. 

In recent years, my career direction has veered towards leading content marketing strategy for legacy brands pushing to go digital, and I now derive great professional satisfaction from managing multicultural teams and creating editorial products that foster loyal online communities while meeting business goals in highly matrixed multinational corporations.

Outside of work, I have a keen interest in retail innovations and previously tried to scratch my entrepreneurial itch by starting Batch, an online farmers' market for local food producers, and Pin Tea, a boutique tea company with Singapore-inspired blends.


These days, my goals beyond the office are less profit-oriented: I spend my weeknights volunteering to help low-income families in my constituency and my weekends pandering to my true bosses — two pesky little human beings and a perpetually jealous furkid.

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